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McCrindle 2021 Year in Review
An insights based advisory company.
And we exist to empower human flourishing.
Here's how we did it
in 2021
102
Insight filled keynotes and presentations, delivered to conferences and boardrooms.
(To help organisations and businesses understand the world around them)
12,600
Hours our insights team spent on client projects researching and delivering insights.
140
Surveys created to take the pulse of the nation.
(We frequently survey people across the globe. From Australia & NZ to the UK and Brazil to understand what they think about a range of topics.)
Amidst the chaos of the last year, we stayed focused on our clients and our team. By gathering research and insights to tell the story of the world around us, our team advised organisations in these rapidly changing times. Our desire is that through our work, whether it be client projects or our public research, we assist leaders and decision-makers in a world where the only constant is change.
Mark McCrindle
Founder & Principal of McCrindle
We empowered human flourishing on a global scale
Advisory presentations in the
Advisory and research projects in the
Virtual event attendees from
Our clients are at the center of what we do
What our clients are saying
“The insights generated will feed directly into our strategic plan. This will benefit our whole School community over the next few years.”
Clare Joansen
St Mary’s Anglican Girls’ School
"The McCrindle Reports conducted on all present school sites and the planned expansion sites provided what was needed: confidence in decision making."
Dean Bennetts
Adventist Schools North NSW
"Provided valuable insights from a social research perspective, particularly in regard to Australians' attitudes towards immigration and border closures. Mark's presentation was clearly articulated and very well."
Alexander Tindale
NSW Department of Planning, Industry and Environment
"Mark's presentation was insightful and encouraged discussion amongst the Executive Management Committee to help shape the People & Culture direction towards 2030.”
Nam Luong
Toyota
“Our ambitious campaign set high expectations but McCrindle’s research delivered in spades, and it was a very positive experience for all involved.”
Goodman Fielder
“From our initial briefing through to execution, McCrindle leant on their expertise to deliver excellent research insights. Their ability to capture these insights and present them in an engaging and digestible report was also a huge bonus.“
The Works Agency
We had 2,635 registrations to the 6 events we hosted with people joining us from across the globe.
Our insight reports were downloaded 9,141 times
Sustaining team culture during a lockdown
2021 was a big year for our team. We grew, delivered insights, celebrated lots of wins and had the challenges of working from home.
151
Days spent working from home
4
Team days through the year, even with lockdowns
45
Upskills for our teams' ongoing learning
we delivered
25
projects in Perth
We published a book
In addition to our usual work of delivering insights through keynotes and research projects. We also published a book on Generation Alpha, the newest generation (born between 2010-2024).
Not only did we publish a book, our team also read lots…
Top 3 recommendations from the team
We launched a podcast!
with listeners from
Australia, the U.S
and U.K
We ate cake
Lots...
Of...
Cake
Why all the cake?
At McCrindle, we love to celebrate our team, projects and work that empower human flourishing. And cake is a nice way of doing that.
A great example of this is our work with ACC Marsden Park. A high school in Sydney that secured $5mil in funding using McCrindle's research to secure the grant they needed.
“McCrindle were really important, not just in winning the grant but also in the PR that came after. The research not only gave us confidence but supported our position and strategy in a really strong way.”
STEVE READ
Business Development Manager ACC Marsden Park
2021 was a great year for us, and a big thank you to everyone that we worked with. We hope our insights were helpful to you in your leadership and decision making, and we look forward to doing it again in 2022.
The McCrindle team
